“Things to Think About” for the Reference Professional
#crlp Do you know the difference between customer satisfaction and customer loyalty? “Things to Think About” for the Reference Professional is a weekly blurb to get you thinking. You can find content...
View ArticleI’m Good. I’m Not God!
As a reference manager, some of us are tasked with a huge amount of deliverables. Case studies, press releases, PR references, Marketing references, Sales references, analyst references, customer...
View Article“Things to Think About” for the Reference Professional
#crlp Are you the only one running your customer reference program? If so, you’re not alone! The #1 Club (aka “The Lonely Hearts Club:) is for you. Ask me about it. “Things to Think About” for the...
View Article“Things to Think About” for the Reference Professional
#crlp Are you creating great customer experiences? “Things to Think About” for the Reference Professional is a weekly blurb to get you thinking. You can find content here on this blog or at Twitter...
View Article“Things to Think About” for the Reference Professional
#crlp “Does a customer look at you as a vendor or a strategic vendor?” – Craig LeGrande, Mainstay Partners “Things to Think About” for the Reference Professional is a weekly blurb to get you thinking....
View ArticleEmployees Are Your Most Important Customers
I recently read “The Responsibility Revolution: How the Next Generation of Businesses Will Win” by Jeffrey Hollender and Bill Breen. The premise of the book is that companies are starting to (and...
View Article“Things to Think About” for the Reference Professional
#crlp Transform your thinking from customer reference to customer focus. “Things to Think About” for the Reference Professional is a blurb to get you thinking. You can find content here on this blog or...
View Article“Things to Think About” for the Reference Professional
#crlp Are you focusing on return of relationship? “Things to Think About” for the Reference Professional is a blurb to get you thinking. You can find content here on this blog or at Twitter under the...
View Article“Things to Think About” for the Reference Professional
#crlp Is your company a co-op? Are you cooperating with your customers – both internal and external? “Things to Think About” for the Reference Professional is a blurb to get you thinking. You can find...
View ArticleWhat I Have Learned from the U.S. Court System
I spent a few days last week in jury selection and it was a very eye-opening experience for me. I had never been brought into the courtroom for the selection process before so it was all new to me...
View ArticleFrequency!
I was recently speaking with a friend and he mentioned that he had read my blog. I kind of cringed as I sheepishly said “It’s so out of date. I haven’t written in ages.” He laughed and said “It’s about...
View ArticleStart With Turning on the Faucet
I have all sorts of blog ideas stuck in my head and some I’ve even put in draft form, but I just haven’t written a full one in a while. I have time blocked out every evening to write, but every evening...
View ArticleThe Granny Lesson
My mom and dad have seven grandchildren. Three live in the US and four live in Ireland. The ones who live in the US live relatively close to my parents so they see each other often. The grandkids in...
View ArticleScience vs. Art…or both
I recently spoke to a few members of a Marketing team and although they had great Marketing ideas, they had trouble getting adoption from their Field and Channel Marketing teams. They couldn’t figure...
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